Typically, a cross-media campaign process includes creating artwork, adding data, specifying data/content/layout rules, launching a campaign, learning from your mistakes, and launching a new, better campaign.
The trouble with this approach is that the only way to find out what did and didn’t work is after the campaign is complete and opportunities are missed. We were determined to find a better way, and thus MSI SmartCampaigns was born.

MSI SmartCampaigns enable you to create a variety of artwork, content, images, and promotions as a part of a preset sample group. Our system will monitor in real-time which of these variations is having the most success and supply the most successful set to the remaining recipients. This multi-variant process has never been applied in real-time until now.

MSI SmartCampaigns utilize a knowledge base that once would have taken five or six previous individual campaign efforts to obtain. This effect is multiplied exponentially once you go beyond single-touch and engage in multi-touch efforts – each touch refines MSI SmartCampaigns effectiveness.

MSI SmartCampaigns:
>Create a single test-campaign that can serve different content to trial recipients.
>Users test different styles, colors, layouts, and content.
>View the results on a single screen.
>Launch full campaigns with multiple offerings and watch while MSI Smart Campaigns monitors results and adjusts to compliment success rates.
>Optimize your campaign in real-time.